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Nurse's knowlege how to care for peripheral or central catheter
Fialová, Denisa ; Tomová, Šárka (advisor) ; Nikodemová, Hana (referee)
One of the basic skills of nursing staff is the knowledge of how to care for venous catheters. It is one of the important aspects of the care process. The aim of this work was to compare two different treatment units. III. Chirurgickou kliniku 1 LF UK a FN Motol and Interní kliniku 2 LF UK a FN Motol. The research was planned at I. Chirurgická klinika 2. LF UK a FN Motol, but I didn't receive an answer with an agreement. The next goal was to compare which clinic has a richer experience. To find out, whether the intensive care unit has higher quality care compared to the standard unit. The theoretical part describes different options for how a venous catheter gets inserted. There are introduced kinds of venous catheters, that are available nowadays. They have also mentioned their benefits for patients. Venous catheters may be divided based on the duration they can remain in the human body. In this chapter, there are described convenient locations for inserting, indications, contraindications, and correct techniques of how to care for the venous catheters. In the empirical part, there is the research of my own design included. It contains graphs and tabular protocol with results. The questionnaires were distributed among employers of mentioned clinics. The results of this research point out that...
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Evaluation of Marketing Communication
Fialová, Denisa ; Tichá, Ivana (advisor) ; Jana, Jana (referee)
The topic of the thesis is evaluation of marketing communication. In the theoretical part is performed literature review within which are characterized important concepts for this elaboration. They are marketing, communication, marketing communication, communication mix and marketing research. Practical part is completed by marketing research which was performed in the fairs in Bratislala and Prague.
In the second part of thesis are applied theoretical solutions to the analysis of marketing communication of particular company which is for purposes of this thesis JV Pohoda, s. r. o. selling luxury furniture. The aim of the evaluation was to determine what is the shopping behavior of visitors of the fair, which is their awareness of communication mix of company, and if fairs are valuable form of communication for the company. Based of the evaluation results will be submitted suggestions for improve efficiency of communication activities of the company. They are outcome and part of this thesis.
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