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National Repository of Grey Literature

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The impact of behavioral economics on email fundraising of non profit organization Greenpeace ČR Fišer, Matěj ; Báča, Ladislav (advisor) ; Vranka, Marek (referee) The aim of this work is to bring new knowledge in the field of behavioral economics and to explore the influence of selected behavioral concepts on fundraising campaigns conducted through e-mail. The thesis first introduces the key aspects of behavioral economics, explains its development throughout history and defines selected behavioral concepts. Then the thesis describes fundraising and its use in nonprofit organizations. The second part of the thesis introduces the case study, which dealt with the application of selected behavioral studies concepts to the e-mailing campaign led by the non-profit organization Greenpeace Czech Republic. The empirical part presents a description of this experiment and an analysis of the results, which revealed that the usage of selected behavioral concepts may be counterproductive under certain conditions. Detailed record

See also: similar author names
12	FIŠER, Martin
6	FIŠER, Miroslav
2	Fišer, Marcel
6	Fišer, Marek
12	Fišer, Martin
12	Fišer, Michal
1	Fišer, Milan
6	Fišer, Miroslav

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