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Marketing communications of AC Sparta Praha
Fanta, Jan ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing communications of AC Sparta Praha Objectives: The main objective of this thesis is to analyze contemporary state of marketing communications with the audience of AC Sparta Praha, identify deficiencies and develop a proposal to improve the marketing communications with fans of this club. Methods: In this thesis have been used methods of case study, analysis of available documents and texts, structured interview with director od marketing, and director of communications and public relations of AC Sparta Praha. Results: By the analysis of marketing communications of AC Sparta Praha has been found that several projects could be added. The proposal has been followed the concept of marketing communications, because i had not been detected considerable deficiencies. The proposal has come from the possibilities of the club to be realized. Keywords: sport marketing, football, communication strategy, social media, fan
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Marketing communications of AC Sparta Praha
Fanta, Jan ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing communications of AC Sparta Praha Objectives: The main objective of this thesis is to analyze contemporary state of marketing communications with the audience of AC Sparta Praha, identify deficiencies and develop a proposal to improve the marketing communications with fans of this club. Methods: In this thesis have been used methods of case study, analysis of available documents and texts, structured interview with director od marketing, and director of communications and public relations of AC Sparta Praha. Results: By the analysis of marketing communications of AC Sparta Praha has been found that several projects could be added. The proposal has been followed the concept of marketing communications, because i had not been detected considerable deficiencies. The proposal has come from the possibilities of the club to be realized. Keywords: sport marketing, football, communication strategy, social media, fan
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Marketing communications FK Mladá Boleslav
Fanta, Jan ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communications FK Mladá Boleslav Objectives: The main objective of this bachelor thesis is to analyze the current state of marketing communication with the audience FK Mladá Boleslav, identify deficiencies and submit a proposal to improve the marketing communication strategy with fans of this club. Methods: In this thesis were used methods of analysis of relevant documents and texts. Another used method was structured interview with the staff of the marketing department, the marketing manager Bc. Jan Holický and communications manager Jiří Koros. Results: When analyzing marketing communications FK Mladá Boleslav, it was found that some of the communication tools are not used quite effectively and some tools this club even does not used. The proposal was constructed by monitoring current trends in marketing communications to suit any possibility of the club and was feasible. Keywords: sports marketing, football, public relations, fan, patriotism
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Prevention of venus thromboembolic disease
Šichtařová, Daniela ; Fanta, Jan (advisor)
Deep vein thrombosis and pulmonary embolism are part of the same process , venous thromboembolic nemoci.Žilní thrombosis and pulmonary embolism is a serious complication in the postoperative period and thromboembolism is often the cause of death not only in patients surgical or orthopedic surgery , after injuries , but also in gynecology and obstetrics or in connection with an internal disease . More recently, complicates this episode and modern performance transplant surgery, vascular surgery and laparoscopic operace.TEN is one of the most common diseases endangering the patient in terms of long-term morbidity, disability , mortality as well . Epidemiologically important is deep vein thrombosis of the lower limbs , distal and proximal . The potential of pulmonary embolism in a lesser degree also contribute venous thrombosis upper extremities , axillary vein , pelvic and brain . Since the latter is difficult to diagnose , has a relatively high prevalent in hospitalized patients , high treatment costs diagnosed events , and sometimes in spite of treatment ends fatal disease , is devoted to its prevention tremendous effort . Wait for the diagnosis means to expose vulnerable patients unacceptable risk .
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