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Suggestion of Changes in the Marketing Mix of specific Bakery and Confectionery
Ryšavá, Klára ; Faltus, Robert (referee) ; Mráček, Pavel (advisor)
The Bachelor thesis is focused on the analysis of the marketing mix in company Pekařštví a cukrářství Sázava s.r.o. The theoretical part contains definitions of basic marketing concepts related to this topic. In the analytical part the analysis of external and internal environment is given along with the analysis of the current state of the company. The last part is dedicated to my own suggestions for improvement of some marketing mix elements.
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Suggestion of Changes in the Marketing Mix of specific Bakery and Confectionery
Ryšavá, Klára ; Faltus, Robert (referee) ; Mráček, Pavel (advisor)
The Bachelor thesis is focused on the analysis of the marketing mix in company Pekařštví a cukrářství Sázava s.r.o. The theoretical part contains definitions of basic marketing concepts related to this topic. In the analytical part the analysis of external and internal environment is given along with the analysis of the current state of the company. The last part is dedicated to my own suggestions for improvement of some marketing mix elements.
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Analysis of processes in CATI studio of the company STEM/MARK, a. s.
Faltus, Robert ; Svobodová, Hana (advisor) ; Mejdrech, Vlastimil (referee)
Marketing research is the core business of the STEM/MARK, a. s. The introductory part is about the theoretical basis for analyzing processes of the marketing research company and introduction of the company. The main goals are the analysis of processes with a focus on marketing research workers in CATI studio (especially the definition of their roles in processes), identification of narrow parts of processes, description of the fundamental problems and creating corrective arrangements. Used methods are standardization of work and working time balance. In the final section are presented verifying the functionality of models and standards in practice.
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Operativní řízení výroby v TTK CZ eurookna
Faltus, Robert ; Černá, Hana (advisor) ; Novák, Milan (referee)
Práce se zabývá operativním řízením výroby ve společnosti vyrábějící dřevěná eurookna a vchodové dveře. V práci popisuji obchodní případ a řízení neshodného produktu. Charakterizuji operativní evidenci, zejména průvodku výrobní zakázky a protokol o neshodách. Zkoumám možnost využítí operativní evidence pro dlouhodobé řízení neshod. V závěru navrhuji souhrnný dokument pro záznam neshod, který bude společnost využívat při přijímání preventivních opatření.
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