National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
On the didacticization of interjections and onomatopoeias in the French language
Dvořáčková, Barbora ; Jančík, Jiří (advisor) ; Suková Vychopňová, Kateřina (referee)
in English This master's thesis focuses on the insufficient inclusion of interjections in the teaching of French and aims to introduce new approaches to incorporate them into textbooks and teaching materials. The theoretical part of the thesis explores interjections as a part of speech, their phonological anomalies, and their roles in texts. Emphasis is placed on researching and analyzing interjections in various textual contexts, providing a comprehensive perspective on interjections and emphasizing their importance in the French language. The practical part of the thesis is dedicated to the creation of various exercises and activities that serve as inspiration for French language teachers. These activities are designed with consideration for different age groups and student levels to ensure effective engagement and the development of interjection- related skills. The proposed activities include project tasks, creating dialogues, and creative writing. The aim of these activities is to promote active communication, understanding, and expression using interjections, thereby enriching students' language skills. Additionally, the theoretical part discusses the significance of interjections as initiators of human speech. This thesis brings new perspectives and tools to enhance the teaching of the...
Marketingové strategie kosmetických firem na trhu České republiky
Dvořáčková, Barbora ; Bílková, Jana (advisor) ; Týra, Karel (referee)
Diplomová práce analyzuje situaci na českém kosmetickém trhu, definuje hlavní hráče na trhu, jejich strategie, hlavní značky a produkty v jednotlivých kategoriích kosmetiky. Odkrývá potenciální cílové skupiny pro jednotlivé oblasti trhu, které na základě kvalitativního výzkumu dále charakterizuje dle jejich nákupního a spotřebního chování.

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