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The history of communication of Skoda Plzeň 1918-1945
Drechslerová, Terezie ; Zábrodská, Kristina (advisor) ; Vranka, Marek (referee)
The thesis describes the communication of the Škoda Plzeň brand between 1918 and 1945. During this period, Škoda was the largest industrial enterprise in Czechoslovakia and its products were equal to those offered by foreign competitors. The thesis covers the company's history from its foundation by Emil Škoda in 1869 up till 1945. This Bachelor's thesis also mentions the biggest personalities of the firm: Emil Škoda and Karel Loevenstein, the pioneer of modern management and promotional methods at the company. Furthermore, the thesis follows the Škoda company in the context of the society from the end of the First World War up till the beginning of World War II. The largest part of the thesis is a section that covers the company's communication, promotion and marketing strategies, especially during the first Czechoslovak Republic, because this period was - in terms not only of the progress of promotion - the most fruitful period for the company. This section comprehensively covers the company's values and policies with regard to promotion and focuses on describing the operations of the Press, Information and Promotion Department under the leadership of Josef Svátek and the key tasks of this department. The conclusion and result of the thesis is an overall evaluation and summary of Škoda's...
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Importance of video content on Czech news sites
Drechslerová, Terezie ; Géla, František (advisor) ; Štoll, Martin (referee)
The importance of video content in Czech internet news has been steadily rising for almost two decades, media houses are creating and expanding separate video-making departments and investing in equipment needed for their creations. News websites place considerable emphasis on the production of their own audiovisual content, which has become so common that the reader has come to expect it. The work brings a comprehensive description and evaluation of the video content of three major Czech news sites: iDnes.cz, Novinky.cz and Aktuálně.cz. It describes the processes, techniques and tools used in video journalism and gives an overview of the video production of these three news sites and insight into the relevance of video for Czech online news. The practical part draws on a case study of the selected websites, which focuses on the individual editorial environment and their common practice. It includes a quantitative content analysis that answers the research question: "What is the current form of video content on news sites iDnes.cz, Novinky.cz and Aktuálně.cz?" The analysis is accompanied by interviews with experts from the field and my own experience. In my interviews, I asked questions, related to the theoretical part of this work, about the inner workings of editorial teams, their team strategy and source...
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The history of communication of Skoda Plzeň 1918-1945
Drechslerová, Terezie ; Zábrodská, Kristina (advisor) ; Vranka, Marek (referee)
The thesis describes the communication of the Škoda Plzeň brand between 1918 and 1945. During this period, Škoda was the largest industrial enterprise in Czechoslovakia and its products were equal to those offered by foreign competitors. The thesis covers the company's history from its foundation by Emil Škoda in 1869 up till 1945. This Bachelor's thesis also mentions the biggest personalities of the firm: Emil Škoda and Karel Loevenstein, the pioneer of modern management and promotional methods at the company. Furthermore, the thesis follows the Škoda company in the context of the society from the end of the First World War up till the beginning of World War II. The largest part of the thesis is a section that covers the company's communication, promotion and marketing strategies, especially during the first Czechoslovak Republic, because this period was - in terms not only of the progress of promotion - the most fruitful period for the company. This section comprehensively covers the company's values and policies with regard to promotion and focuses on describing the operations of the Press, Information and Promotion Department under the leadership of Josef Svátek and the key tasks of this department. The conclusion and result of the thesis is an overall evaluation and summary of Škoda's...
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