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Evaluation of economic efficiency of business project
Burianová, Denisa ; Vaňková, Lucie (referee) ; Kocourková, Gabriela (advisor)
The thesis concems about investments and their effectiveness. The goal of the thesis is to find out whether it is worth to make the investment. The project deals with the reconstruction of a public cultural house in which three new apartments are build into. Cost of reconstruction, rental rates will be quantified and then mortage loan will be determined. This information wil be used for further calculations and the result will be an evaluation of the investment. The result of this work is to determine if the investment is really effective.
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Optimization of housing finance
Burianová, Denisa ; Krejza, Zdeněk (referee) ; Kocourková, Gabriela (advisor)
The bachelor´s thesis concerns with options of personal housing financing. The goal of the thesis is to define the mortgage loan, loan from building savings and other options in housing financing. The specific flat is used as a model housing financing. In following part of the thesis there are compared individual bank proposals of mortgage loans for an imaginary client. In the end the optimal option of the housing financing is chosen.
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Manipulation in marketing communication
BURIANOVÁ, Denisa
The aim of this thesis is to evaluate the attitudes of generation Y towards the manipulative practices of selected marketers based on the analysis of problematic approaches to marketing communication. In terms of the methodological approach, a qualita-tive method was used, specifically content analysis methods and individual in-depth interviews. The results show that with the new technological era, there are many new methods available to manipulate consumer behaviour in purchase decisions. Among the respondents, who were representatives of generation Y, the predominant attitude was negative towards manipulative practices used in discount promotions as a sales promotion. The approach to influencer marketing and promotion of alcohol and tobacco produ-cts was also criticised. On the contrary, a more tolerant attitude was taken towards advertising spots.
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Business Conditions and Risks in Some Services for Tourism
BURIANOVÁ, Denisa
Theme of present bachelor thesis are intermediary services of tourism. Tourism is significant economic factor and currently a dynamically developing industry. Among others positive effects of tourism is business development. Bachelor thesis focuses on conditions and risk of doing business in services of tour operators and travel agencies. The main aim of this work is assesment of the situation from the perspective of selected travel agency. Part of this work are analyzes evaluating macro environment, external and internal environment of the organization. The analyzes are based on secondary sources, which are mainly publicly available data of Eurostat and the Czech Statistical Office. Another source of information are primary data from questionnaire survey and controlled interview with the owner of the agency. On the basis of made analyzes are appreciated opportunities, conditions and risks of doing business in this sector. Thanks to research it is possible evaluate current situation of the company and propose measures that would lead to improvement.
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Evaluation of economic efficiency of business project
Burianová, Denisa ; Vaňková, Lucie (referee) ; Kocourková, Gabriela (advisor)
The thesis concems about investments and their effectiveness. The goal of the thesis is to find out whether it is worth to make the investment. The project deals with the reconstruction of a public cultural house in which three new apartments are build into. Cost of reconstruction, rental rates will be quantified and then mortage loan will be determined. This information wil be used for further calculations and the result will be an evaluation of the investment. The result of this work is to determine if the investment is really effective.
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Optimization of housing finance
Burianová, Denisa ; Krejza, Zdeněk (referee) ; Kocourková, Gabriela (advisor)
The bachelor´s thesis concerns with options of personal housing financing. The goal of the thesis is to define the mortgage loan, loan from building savings and other options in housing financing. The specific flat is used as a model housing financing. In following part of the thesis there are compared individual bank proposals of mortgage loans for an imaginary client. In the end the optimal option of the housing financing is chosen.
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