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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Asian automotive industry: the impact on the European market
 Benc, Tomáš ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The aim of my thesis is to describe the automotive industries of the most significant countries in the Asian region. The whole thesis is focused on passenger cars. The thesis is focused on the following countries: Japan, South Korea, China and India. Another aim is to analyze the impact of selected auto makers from these countries to the European market. One of the aims is also introduction of the future trends in the Asian automotive industry, related to Europe. The last aim is to determinate when the Chinese automaker will belong to the world's car manufacturers.
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Marketing strategy of company Elasta - Vestil spol. s r.o. on the czech and foreign markets
 Benc, Tomáš ; Zamykalová, Miroslava (advisor) ; Otradovský, Jaroslav (referee)
This bachelor thesis deals with the marketing strategy of company Elasta -- Vestil spol. s r.o. on the Czech and foreign markets. Main goal of my thesis is an analysis of markets in the Czech Republic, Germany and Belgium and a comparison with competitors. Then my thesis deals with the marketing mix of company. Suggestions how to improve the position of company on the European markets react acquired information. The final section of my bachelor thesis is devoted effects of the world depression on the company.
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