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Use of oral history in the history lessons
Böhmová, Lucie ; Vaněk, Miroslav (advisor) ; Morávková, Naděžda (referee)
This work describes the use of oral history in history classes in elementary schools. It is a combination of history didactics and methodology of oral history. This work should be the instruction for including oral history into the lessons. Its aim is to prove that this method can be used even with children under the age of sixteen years and it is beneficial for them. Work was based on delimitation of oral-historical sources which are primary and secondary. Segmentation is based on the availability of sources to the students, if they can meet witness in person or they are familiar with his memories indirectly. The parts of the work are also two specific suggestions for the projects which use oral history.
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Optimization of PPC campaign
Macas, Albert ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor's thesis is focused on internet marketing. It introduces a platform for adver-tisement that currently exists and describes individual methods of campaign optimization in Search Network. The main goal of this thesis is to create an advertisement campaign in Adwords search network and its optimization and evaluation. Campaigns are divided into three periods, where individual goals, methods of optimizations and most frequent metrics for evaluation are defined. Main contribution of this thesis is validation of individual ad-vertisement campaign methods in practice.
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SEO analysis of the selected website
Panský, Jan ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis deals with SEO analysis, which is necessary for better visibility of a website in search engines. The aim is to introduce the basic characteristics SEO, Web search engines and SEO carry out specific analysis of the selected website. The theoretical part explains the characteristics of SEO. It is also presented how web search engines work. In subsequent chapters describes the species as page properly optimized. The next part will be acquainted with the important analytical tools. In the practical part outlines the SEO process, which will be characterized by weaknesses in terms of search engine optimization, which will subsequently be adjusted. The last part is focused on specific recommendations in line with SEO. The practical outcome of this work is the resulting optimization of specific parts of the website and SEO recommendations for future changes.
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Use of social media for recruitment in the Czech and Slovak republic
Ruššinová, Dominika ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor thesis deals with the useage of social media in recruitment process in Czech and Slovak republic. The work consists of two parts. In the first, theoretical part of my work I introduce basic definitions of this work. The second part focuses on practical comparison of the useage of social media in the recruitment process of new employees in the Czech and Slovak republic companies and also among Czech and Slovak students of Informatics. The final part of the work is devoted to analyze the results obtained from questionnaires between Czech and Slovak students of Informatics and interviews with recruiters working in the Czech and Slovak IT companies. The analyse shows that as well as Czech companies also Slovak companies use in the recruitment process of new employees social networks Facebook and LinkedIn. The social networking sites Twitter and GooglePlus companies do not use at all. According to the results of the analyse among students, the social network LinkedIn is the most popular whereas the other networks (Facebook, Twitter, GooglePlus) do not raise significant demand among students.
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Environment and sustainability on emerging social media
Vaněčková, Barbora ; Vondra, Zdeněk (advisor) ; Böhmová, Lucie (referee)
The topic of this bachelor thesis are means of communication of environmental non-governmental non-profit organisations. Its aim is to analyse the possibilities of new emerging social media sites and apps and to discuss their suitability for NGO communication using the example of a British NGO Green & Away. First chapter is used as a theoretical basis to define different types of NGOs and pinpoint the goals of their communication. In the next chapter I am summarising the biggest social networking sites, describing apparent trends among social media usage and focusing on into the mainstream emerging and quickly growing apps and sites such as Instagram and Tumblr. The last part of this thesis is dedicated to the Green & Away organisation, using my analyses of their communication needs and current used means of communication as basis for my recommendations regarding further Facebook and Twitter usage as well as suggestions to break into new social media. This thesis can be used not only by the aforementioned organisation but also by the non-profit sector as a whole as a starting point of modern means of communication with the youngest generation.
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Social Media as Means of Employee Recruitment
Prokopičová, Eva ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor's thesis tackles the issue of utilizing social networks when recruiting new employees by HR workers and the use of social networks by students when pursuing new employment opportunities. The theoretical portion of the thesis contains a brief description of personnel management and social media. There one can find the description of social networks as a whole as well as descriptions of Facebook, Twitter and LinkedIn. The practical portion is dedicated towards an analysis of data gathered from questionnaires answered by HR workers and students. The goal of the paper is to evaluate HR workers' stance on social networks as a tool used for recruiting new employees and their experiences with this method of recruitment. It also assesses students' opinion on using social networks when pursuing job opportunities and their experiences when doing so. The practical portion contains a conclusion, which summarizes the whole thesis. The goal of this thesis is to find out whether employee recruitment via social networks can replace established methods of recruitment or whether it is merely a trend of today's society. According to the results of the surveys, this method is very preferred by students and HR workers alike. The expectation going towards the future is opposite, social networks as a tool used for employee recruitment will be used more and more.
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Decision-making about cloud service providers with respect to data security
Račanský, Jan ; Matuštík, Ondřej (advisor) ; Böhmová, Lucie (referee)
Organizations that during the past years become accustomed to run its services on its on-premise solution, have increasingly to decide if they will in these days continue to operate their IT services in this way, or take advantage of new opportunities for cloud-based solution. However, the transition to this new technology, which entrusts their data into the hands of external companies, accompanied by a fear of security of their sensitive data. The main objective of this thesis is to propose a reference model that will assist organizations in their selection process of cloud service providers with respect to data security. In conclusion the quality and usefulness of this reference model is validated by knowledge and information, which are obtained during interviews with IT specialists.
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Credibility of the information in the media communication
Žáčková, Vladimíra ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
This master's thesis deals with the issue of information credibility, especially in case of the communication of information from media to the public. There are represented the most important concepts of the theory of information, media and communication. The main part presents a survey among Czech journalists and the public which was tasked to find out how these two groups of respondents see the media credibility according its type.
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Google+ implementation in order to improve communication effectivity within workgroup
Peter, Martin ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
Diploma thesis is focused on electronic social networks and implementation of these networks inside a work association from information technology industry. The thesis is divided into two main parts which systematically follow each other. In theoretical part the chosen online social networks are described with highlights of possible usage in professional association. Also the usage of these networks in Czech Republic is compared and analyzed. Next in line are shown current standards in business communication and these are then softly connected to an explanation, why some kind of electronic social networks should be used in a company, regarding the law. The applying part describes the researched professional association and analyses problematic situation which is solved in this writing. Using the Multiple-criteria decision-making method an electronic social network which suits best is picked for usage in researched association and then implemented in real life. Data collected after implementation from user feedback is used to cast a résumé, whether the process went well or not, and the lasting result on communication effectivity from both management and employee views. Based on the result mentioned above, a bonus set of advices and possible innovations which the association should obey when using implemented electronic social network is included.
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Analysis of IaaS market
Dušek, Michal ; Matuštík, Ondřej (advisor) ; Böhmová, Lucie (referee)
The thesis focuses on cloud computing which has become technological trend in the last years and possibilities how to use IT services. Still more expanding offer of cloud services brings new ways for organizations how to efficiently utilize capabilities. The main objective of thesis is the Infrastructure as a service market's analysis carried out in the form of comparison between chosen IaaS public cloud providers, based on multicriterial decision making. For purposes of the analysis are set appropriately categorized criteria on which basis is provider's comparison performed. Partial objectives of theoretical part is the definition of cloud computing and its division, description of strengths and weaknesses, characteristics of IaaS market situation. The contribution is an actual comparison of IaaS providers respected to specified criteria.
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