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The Czech election campaigns development analysis: a case of elections in years 1996 and 2006
Antal, Stanislav ; Hartl, Jan (advisor) ; Bureš, Jan (referee)
The main theme of this work is a development of Czech election campaigns. Specifically this work is about election campaigns in years 1996 and 2006. Is the development of Czech election campaigns considerable enough that we could compare them to campaigns in the west countries? One criterion of western campaigns is a concept of a m arketing oriented party. Jenifer Lees-Marshment is an author of this concept. Lees-Marshment defines in contemporary election campaigns three types of political parties: product-oriented party, sales-oriented party and m arket-oriented party. M arket-oriented party (MOP) is different in a way of creating its political platform. The political platform is based on identification of public interests. M arket-oriented party concentrates on satisfying its voters. For this purpose the party is using extensive marketing methods. MOP reacts to its voters preferences and consults them among the whole party. If the strategy is accepted the party creates a final political platform. In 1996 elections we can only find product oriented parties. Political parties were creating their political platforms as a final product without asking voters what their desires were. Although campaigns were organized professionally there were no professional political consultants. Situation was progressively...
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The Analysis of Czech Social Democratic Party election campaigns in years 2006 and 2010
Antal, Stanislav ; Bureš, Jan (advisor) ; Polášek, Martin (referee)
Election campaigns in the Czech Republic are undergoing a major professionalization process since 2006. The most noticeable proof of this trend is the Czech Social Democratic Party (CSSD), which is effectively cooperating with foreign agencies. In 2006 CSSD followed the example of British Labour Party and applied market-oriented party concept to its behaviour. The strategy of a market- oriented party is to identify public priorities, analyze them and to create an election program; since voter's satisfaction is crucial for a market-oriented party, it uses a wide variety of marketing services and techniques. I am analyzing the election campaigns of Czech Social Democratic Party in 2006 and 2010 using the Market-Oriented Party Model published by Jennifer Lees-Marshment in 2006. My goal is to find out whether CSSD followed the Market-Oriented Party Model in 2010 and whether it is going to keep applying the concept in the future. Key words: Election campaign, Czech social democratic party, political marketing, election management.
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The Czech election campaigns development analysis: a case of elections in years 1996 and 2006
Antal, Stanislav ; Hartl, Jan (advisor) ; Bureš, Jan (referee)
The main theme of this work is a development of Czech election campaigns. Specifically this work is about election campaigns in years 1996 and 2006. Is the development of Czech election campaigns considerable enough that we could compare them to campaigns in the west countries? One criterion of western campaigns is a concept of a m arketing oriented party. Jenifer Lees-Marshment is an author of this concept. Lees-Marshment defines in contemporary election campaigns three types of political parties: product-oriented party, sales-oriented party and m arket-oriented party. M arket-oriented party (MOP) is different in a way of creating its political platform. The political platform is based on identification of public interests. M arket-oriented party concentrates on satisfying its voters. For this purpose the party is using extensive marketing methods. MOP reacts to its voters preferences and consults them among the whole party. If the strategy is accepted the party creates a final political platform. In 1996 elections we can only find product oriented parties. Political parties were creating their political platforms as a final product without asking voters what their desires were. Although campaigns were organized professionally there were no professional political consultants. Situation was progressively...
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