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The antimissile system base in the Czech Republic in the public
Adámek, Stanislav ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
The aim of thesis "The antimissile base in the Czech Republic" is to introduce the decision making process concerning a radar base, which would be located in Brdy, Czech Republic. Interpretation of this process was based on media monitoring and collected data from public opinion surveys through theoretical concept of risk society by Ulrich Beck. The whole discussion about the military base is emotional and therefore confusing. The base should serve as a protection from the risk of a rocket aggression, nevertheless, on the other hand it is viewed as a source for another threats eg. public are defining base like possible target from unknown potential enemy i.a. like source of harmful X-rate too etc. Because this manufactured risks are product o f human activity, there is a huge potential to assess the level of risk that is being produced, or that is about to be produced. As it is the destiny of the Risk society to multiply threats. Under these circumstances the merit of the discussion has blured definitely. Powered by TCPDF (www.tcpdf.org)
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The antimissile system base in the Czech Republic in the public
Adámek, Stanislav ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
The aim of thesis "The antimissile base in the Czech Republic" is to introduce the decision making process concerning a radar base, which would be located in Brdy, Czech Republic. Interpretation of this process was based on media monitoring and collected data from public opinion surveys through theoretical concept of risk society by Ulrich Beck. The whole discussion about the military base is emotional and therefore confusing. The base should serve as a protection from the risk of a rocket aggression, nevertheless, on the other hand it is viewed as a source for another threats eg. public are defining base like possible target from unknown potential enemy i.a. like source of harmful X-rate too etc. Because this manufactured risks are product o f human activity, there is a huge potential to assess the level of risk that is being produced, or that is about to be produced. As it is the destiny of the Risk society to multiply threats. Under these circumstances the merit of the discussion has blured definitely. Powered by TCPDF (www.tcpdf.org)
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Successful viral video for nonprofit organization in Czech Republic
Adámek, Stanislav ; Látal, Jan (advisor) ; Pažin, Jan (referee)
This bachelor thesis about creating succesful viral video for nonprofit organization in Czech republic focuses on practical point of view.
It explores the utilization of particular experience and professional knowledge of relevant people and tries to deduce some useful conclusions. The part of the thesis is the description and analysis of creating of a particular successful viral video, which was created by the author of this thesis. Thus, the thesis suggests deep look into creative process of the video.
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Fotografie a její role v komerčních komunikacích
Adámek, Stanislav ; Postler, Milan (advisor)
Práce se zabývá analýzou role fotografie v komerčních komunikacích. Vymezuje funkce, zařazení a význam fotografie pro reklamu, Public Relations, nová média nebo packaging. Práce také probírá jednotlivé nosiče obrazových sdělení, fotografii z hlediska cílové skupiny, nebo výzkumy efektivity obrazových vyjádření. Závěr práce je věnován praktické části, a sice komerční fotografické produkci. Celá práce je pojata ze strany komerčních komunikací a fotografie je zde dosazována jako pomocný nástroj.
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