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Marketing plan of Lady fitness
Šnajdrová, Tereza ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing plan of Lady fitness Objectives: The aim of this work is to create marketing plan for fitness company Lady fitness, which provides fitness services exclusively for women. Hypothesis is that Lady fitness doesn't deal with marketing planning. Methods: Qualitative and quantitative methods were used in this thesis. The main methods used in this work include a questionnaire, qualitative interviews, SWOT analysis, an informal interview and STEP analysis. Results: The author made detailed analysis of Lady fitness and it was found the marketing of the company was a great failure. The author created a marketing plan for next year. The plan is for 1st September 2013 to 31st August 2014. Keywords: Marketing plan, marketing mix, marketing strategy, services, fitness
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Closer analysis of gene trap line MGT180 and its candidate genes
Šnajdrová, Tereza ; Soukup, Aleš (advisor) ; Klíma, Petr (referee)
Root branching allows plants to explore rhizosphere, to gain efficiently water, mineral nutrients or enter in various biotic interactions. Initiation of lateral root formation is localized to pericycle cells, flanking the xylem poles of diarch vascular bundle in Arabidopsis thaliana. Right in these pericycle cells, there is the expression pattern of the gene trap line MGT180. In this theseis , I have provided the evidence that the expression pattern of MGT180 is related with AT-HOOK MOTIF CONTAINING NUCLEAR LOCALIZED18 (AHL18; At3g60870). AHL18 belongs to a gene family of 29 transcriptional factors of Arabidopsis. AHL18 has not been functionally characterized yet, the analysis of singlemutant ahl18 and some others revealed no significant phenotype. However, one of doublemutants, E15, showed a significant phenotype. This phenotype was evident mainly in the aboveground part of plants, and was not corresponding to any phenotype of AHL mutation described so far. There is a known redundancy among some AHL genes, confirmed by crossing of ahl18 and ahl28 leading to E15 plant. Translation phusion AHL18-mRUBY and AHL22-mRUBY under native promotors should reveal, where these two related proteins act, and if they fiction in autonomous manner or not. Key words Arabidopsis thaliana, lateral root, AHL, pericycle
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Closer analysis of gene trap line MGT180 and its candidate genes
Šnajdrová, Tereza ; Soukup, Aleš (advisor) ; Klíma, Petr (referee)
Root branching allows plants to explore rhizosphere, to gain efficiently water, mineral nutrients or enter in various biotic interactions. Initiation of lateral root formation is localized to pericycle cells, flanking the xylem poles of diarch vascular bundle in Arabidopsis thaliana. Right in these pericycle cells, there is the expression pattern of the gene trap line MGT180. In this theseis , I have provided the evidence that the expression pattern of MGT180 is related with AT-HOOK MOTIF CONTAINING NUCLEAR LOCALIZED18 (AHL18; At3g60870). AHL18 belongs to a gene family of 29 transcriptional factors of Arabidopsis. AHL18 has not been functionally characterized yet, the analysis of singlemutant ahl18 and some others revealed no significant phenotype. However, one of doublemutants, E15, showed a significant phenotype. This phenotype was evident mainly in the aboveground part of plants, and was not corresponding to any phenotype of AHL mutation described so far. There is a known redundancy among some AHL genes, confirmed by crossing of ahl18 and ahl28 leading to E15 plant. Translation phusion AHL18-mRUBY and AHL22-mRUBY under native promotors should reveal, where these two related proteins act, and if they fiction in autonomous manner or not. Key words Arabidopsis thaliana, lateral root, AHL, pericycle
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Marketing plan of Lady fitness
Šnajdrová, Tereza ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing plan of Lady fitness Objectives: The aim of this work is to create marketing plan for fitness company Lady fitness, which provides fitness services exclusively for women. Hypothesis is that Lady fitness doesn't deal with marketing planning. Methods: Qualitative and quantitative methods were used in this thesis. The main methods used in this work include a questionnaire, qualitative interviews, SWOT analysis, an informal interview and STEP analysis. Results: The author made detailed analysis of Lady fitness and it was found the marketing of the company was a great failure. The author created a marketing plan for next year. The plan is for 1st September 2013 to 31st August 2014. Keywords: Marketing plan, marketing mix, marketing strategy, services, fitness
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Lateral roots and root nodules - similarities and differences
Šnajdrová, Tereza ; Soukup, Aleš (advisor) ; Kulich, Ivan (referee)
Postranní orgány kořene, kořenové hlízky a postranní kořeny, se zakládají endogenně, a až na výjimky mimo apikální meristém. Tyto orgány mohou být různě modifikovány. Některé rostliny mají, právě díky těmto postranním orgánům, schopnost vstupovat do symbiotických interakcí s jinými organismy. Při vzniku symbiotické, dusík-fixující hlízky se uplatňuje signalizace obou budoucích partnerů, aby byl zajištěn vstup do kořene pouze organismu hostitelsky specifickému k rostlině. Pronikání bakterie Rhizobium či Frankia do kořene se standardně děje přes kořenový vlásek pokožkové buňky, ale není to jediný možný mechanismus vstupu. Zároveň s tímto vstupem se začne vytvářet hlízkové primordium. Pletivo, z něhož se hlízka vytváří, i výsledná podoba hlízky, se liší u různých rostlin. V centrální zóně dospělé hlízky dochází, díky nitrát reduktáze, k fixaci vzdušného dusíku. Tato vlastnost zvýhodňuje rostliny, schopné této hlízkové symbiózy, při kolonizaci půdy, chudé na dusík. Postranní kořeny se zakládají v pericyklu, aktivací malého počtu jeho buněk. Po výstupu z pletiv mateřského kořene dochází k aktivaci meristému bočního kořene. Oba tyto postranní orgány spolu s primárním kořenem tvoří dynamický kořenový systém, regulovaný vnitřními i vnějšími faktory.
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Mortgage Policy in Czech Republic in the Time of Financial Crisis (2007 - 2012) and its Perspectives
Šnajdrová, Tereza ; Petrášek, František (advisor) ; Sunega, Petr (referee)
The main goal of this work is to analyze progression of mortgages in Czech Republic at start and process of financial crisis, from the first half of the year 2007 till now. The work contains not only the basic informations of mortgages, but it also includes the list of two sections of criteria. The first section is about, what parameters banks demand of their clients and the second one is about, what the main reasons of client are in the choosing of their required banking-house. Development of these criteria in the period of financial crisis is analyzed in the second part of the work. In this part, there are described changes during the financial crisis and comparison with other countries. At the conclusion, the work evaluates present situation at financial market, how it change during the financial crisis and view into the future.
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