|
|
Company Performace Analysis
Pazdera, Lukáš ; Škopková, Lucie (referee) ; Kocmanová, Alena (advisor)
This bachelor thesis focuses on performance financial analysis. It analyses financial situation of Kofola a.s. in 2012 – 2014 with use of basic methods of financial analysis. In the first part there are theoretics of financial analysis, in second part is performed the financial analysis and in the third part are suggestions of improvements of current situation of the company.
|
|
|
The instrumentalisation and weaponisation of migrants, its impacts, and how the EU responds: the case of Belarus
Škopková, Lucie ; Parízek, Michal (advisor) ; Kazharski, Aliaksei (referee)
This diploma thesis will focus on the weaponisation of migration as a hybrid threat posed to states in an attempt to destabilise their internal systems. The case study of the Poland-Belarus border crisis will be used to examine and illustrate how the European Union can address such hybrid attacks and how this reflects on the notion of the European Union as a 'normative power'. This will be done by conducting a content analysis of relevant news articles from EURACTIV, EUobserver, and POLITICO on the case study and by holding interviews with experts and academics. The notion of the European Union as a normative power will be explored through the lens of realism and neo-realism, focusing on the role of human rights and the European Union's reliance on sanctions. This will help to explore the conclusion that the conceptualisation of the European Union should be more nuanced, making it appear as a civilian power with strong normative foundations in practice rather than a solely normative power.
|
|
|
Marketing strategy of the company A3 SPORT
Škopková, Lucie ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The topic of my bachelor thesis is Marketing strategy of the company A3 SPORT. The scope of my bachelor thesis is to describe the marketing strategy of the company A3 SPORT and to conduct own research in which I will test whether my hypothesis, that the sales service in the shops of company A3 SPORT is better than the sales service in the stores of company SPORTISIMO, is right. For my own research, I have chosen the method called Mystery shopping. In the theoretical part of the bachelor thesis I describe basic terms in the area of marketing, such as marketing itself, marketing strategy, communication mix or marketing research. In the practical part I provide information about the company itself, about its marketing strategy and about its major competitor. This part also contains evaluation of mystery shopping and my suggestions for improvement.
|
|
|
Company Performace Analysis
Pazdera, Lukáš ; Škopková, Lucie (referee) ; Kocmanová, Alena (advisor)
This bachelor thesis focuses on performance financial analysis. It analyses financial situation of Kofola a.s. in 2012 – 2014 with use of basic methods of financial analysis. In the first part there are theoretics of financial analysis, in second part is performed the financial analysis and in the third part are suggestions of improvements of current situation of the company.
|
guest ::
