National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Branding and its importance to primary and secondary art market in the Czech Republic
Ludvíková, Daniela ; Janištinová, Anna (advisor) ; Dianová, Markéta (referee)
This masters thesis identifies and analyzes the aspects and specifics of branding of an artist in the art industry, which is relatively different from the branding which we know from the corporate world. The first section defines the theoretical background of the branding and marketing communication with focus on those aspects that are relative to an art and its market specifics. Theoretical definition in combination with the outcome of qualitative research, which was conducted with outperforming contemporary artists and representatives of leading galleries in Czech Republic, helps to outline the most important factors and subjects influencing the artists brand creation process which is described in the practical part of this masters thesis. Besides the quality of the piece of art itself, the aspect of the strong brand is unquestionably increasing the value of artists production. Therefore, this chapter investigates those factors and subjects that have remarkable impact on the value of the artists pieces of art. The last section of this paper gives local and international best examples of contemporary artists with strong brand.
The Artist Branding on an Example of painter Vaclav Radimsky
Ludvíková, Daniela ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
The work deals with the placement of works of the czech impressionist painter Vaclav Radimsky on the market and applies economic theories of branding and valuation of cultural goods in the art market. Thesis also defines the essential factors in the art market and analyze their impact on brand of the artist and his work. An important part of the description is artistic biography of Vaclav Radimsky and evaluation of its individual parts in relationship to the brand of his works, as well as comparison with the works of other artists - the Impressionists.

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2 Ludvíková, Denisa
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