National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Proposal for Marketing Activities Changes for Hotel U Loubů
Hlavatá, Michaela ; Sedláček, Matěj (referee) ; Mráček, Pavel (advisor)
The thesis deals with the analysis of the marketing stratégy of the Hotel U Loubů. It anyalyses and evaluates current phane of the services, marketing communication and staffing. Proposal part of the thesis contains suggestions leading to increasing current situation, which has the aim to promote and increase occupancy of the hotel.
Proposal for Upgrading the Marketing Strategy of the Czech Athletic Federation
Hlavatá, Michaela ; Žirovnický, Antonín (referee) ; Kysel, Jiří (advisor)
The aim of the bachelor thesis is proposal for upgrading the marketing strategy of the Czech Athletic Federation. The first part defines the theoretical principles, clarifies the terminology of marketing and marketing strategy. In the practical part of the necessary data are collected on the basis of the analysis of the current communication and promotion. Results of the analysis serve as the basis for the modernization proposals marketing strategy.

See also: similar author names
4 Hlavatá, Martina
2 Hlavatá, Monika
Interested in being notified about new results for this query?
Subscribe to the RSS feed.