National Repository of Grey Literature 7 records found  Search took 0.00 seconds. 
Advertising on the Internet
Zieglerová, Kateřina ; Hesová, Ivana (advisor) ; Rysová, Hana (referee)
The internet commercial is nowadays one of the most modern possibility how to use advertising. Its roots have been started in 90s´of 19. century. Altogether with TV, radio and newspaper advertising, internet advert is one of the used most frequently. In the theoretical part, there is the summary of evolution and history of advertising and also its influence on the internet. Further, there is a characteristic of each media included, its pros and cons and also the usage from company´s point of view. In the practical part, there is an evaluation of perception of internet advertisement according to the broad public. This evaluation has been done based on the results of the questionnaire, which also lead to appraisal of pre-established hypotheses. Moreover, the recommendation for internet propagation for Alcometal, s. r. o. has been done. The company´s business is non-ferrous metals. Company is not experienced with on-line promoting yet.
Use of ICT in education
Slavík, Tomáš ; Hesová, Ivana (advisor) ; Pavel, Pavel (referee)
This final thesis Use of ICT in Education tries to introduce different possibilities of use of ICT in teaching in secondary schools, looks into the state policies and informs about general problems of their implementation. .The main part of this work is dedicated to the analysis and comparative research that deals with equipment, and use of ICT in individual subjects and also with design of the use of ICT in selected subjects taught in three secondary schools.
Assessment of electronic shop
Seige, Viktor ; Hesová, Ivana (advisor) ; Kubata, Karel (referee)
The aim of this work is determine, which factors are relevant for success of e-shops focused on e-books sale and also find out a suitable method for rating of e-shops with same or similar specialization. Using factors as design, services, marketing, offer of goods etc. prime Czech e-shops are compared and then important attributes, strengths and weaknesses of these chosen shops are specified, which influence consumer shopping behaviour.
How to Create and Maintain E-shop
Juřica, Jiří ; Hesová, Ivana (advisor) ; Richard, Richard (referee)
The thesis deals with important aspects which have to be followed when creating and afterwards promote an e-shop. Therefore, concerning the creation and running an e-shop it is necessary to consider most of mentioned aspects to be very crucial. The thesis consists of two main parts. There are a few chapters in the theoretical part describing the introduction into an e-shop trade topic as well as a domain selection, technical solutions and the promotion of an e-shop. The practical part of the thesis is focused on how to maintain an e-shop. This part contains the analysis of the existing e-shop to provide recommendation related to various proposals and improvements for the existing e-shop. It also describes a comparison to other competitors. Finally, there is a summary of all convenient proposals for the selected e-shop improvement.
Electronic marketing
Faktorová, Kateřina ; Hesová, Ivana (advisor) ; Kubata, Karel (referee)
Bachelor "Electronic marketing" analyze options of marketing campaign for online store. The theoretical part describes history of marketing, appearance requirements, methods of marketing campaigns and their evaluation. Theory is the basis for the practical part. Individual advertising methods are tested at online store The conclusion is evaluated the influence of advertising methods to Website traffic. It is determined by the most efficient form and prepared an economic evaluation.
Evaluation of the effectiveness of online advertising
Auterský, Petr ; Hesová, Ivana (advisor) ; Marek, Marek (referee)
Thesis Evaluation of the effectiveness of online advertising analyzes the possibilities of advertising for businesses on the internet and evaluates the effectiveness of individual campaigns. The theoretical part explores selected advertising strategy systems for their use and application options on selected subjects by selected literature sources mentioned in the work. In the practical part will be created electronic commerce, which will be applied to advertising strategies discussed in the theoretical part. The results are described in detail and selected the ideal online - marketing mix that fit this online store.
Paper art - paper as a distinctive material in the fine art
For my bachelor's thesis tops I have chosen the Art of paper - paper as a distinctive material in the fine art. The thesis is divided into two parts. The theoretical part informs about the origin of paper, about the history of its origin as well as its irreplaceable role in current Fine Arts. It will familiarize us with some artists, for whom paper is the preferred material. Shortly it will zoom in the phenomena of Chinese Shadow Theater, which is closely connected to the topic of paper. The practical part implements shadow theater performance with the theme inspired by classical art of history of arts.

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