National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Business plan of physical shop founding in extension to existing e-shop
Šťastný, Jan ; Borský, Pavel (referee) ; Heralecký, Tomáš (advisor)
A plan of opening a physical shop (a low-cost expediting point) as an extension of currently runnning electronic shop is the main focus of this thesis. The analysis of demographic population data, market situation (supply/demand), internal and external corporate enviroment is presented. An attempt is made to provide the answer for the question whether proposed enterprise is pursuable or not. The results of analytic part are used for the shop building locality selection. Furthermore, corporate history, financial and business planning, marketing strategy, organizational structure are provided in practical part of this thesis. Final part is providing the evaluation and selection of the shop founding locality.

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