Národní úložiště šedé literatury Nalezeno 3 záznamů.  Hledání trvalo 0.00 vteřin. 
Information System Assessment and Proposal of ICT Modification
Balaščák, Martin ; Novák, Lukáš (oponent) ; Koch, Miloš (vedoucí práce)
The thesis focuses on defining the issues of information systems in a hotel company. The thesis is divided into three parts. It includes theoretical background, analysis of the current external and internal environment of the company, analysis of strengths and weaknesses and analysis of the information system. In the final part, there are proposals for improvements in the functioning of information systems that could be implemented in practice.
Analysis and Proposal of Digital Promotion of a Company
Balaščák, Martin ; Neuwirth, Bernard (oponent) ; Luhan, Jan (vedoucí práce)
The bachelor's thesis focuses on defining the issue of Internet advertising. It specifies the methods of promotion on the Internet and tools for working with Internet advertising and its evaluation. It contains analyses of the current state and suggestions for improvements in the promotion of a particular company, which will be possible to implement in practice.
Analysis and Proposal of Digital Promotion of a Company
Balaščák, Martin ; Neuwirth, Bernard (oponent) ; Luhan, Jan (vedoucí práce)
The bachelor's thesis focuses on defining the issue of Internet advertising. It specifies the methods of promotion on the Internet and tools for working with Internet advertising and its evaluation. It contains analyses of the current state and suggestions for improvements in the promotion of a particular company, which will be possible to implement in practice.

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