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Innovative trends in the Czech banking industry in comparison with the foreign banking markets
Řežábek, Jakub ; Stříteský, Václav (advisor) ; Urban, Robin (referee)
This thesis concerns comparison of contemporary banking trends in the area of innovation in the Czech Republic and in other countries. It describes current perception of innovation in general but also shows current world trends in this area. The thesis is focused on evaluation of the situation of Czech banking market and its comparison with foreign countries in the field of innovation. Apart from this comparison, the Czech competitive environment of four selected banks is evaluated in the thesis. Also, the behaviour of bank's customers with focus on their preferences in communication with banks is analysed. The thesis also contains example of innovation process including some specific innovative concepts. The benefits of the thesis are evaluation of the innovative potential of the Czech banking market and recommendation for banks, to which communication channel they should focus their efforts in the future.

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2 ŘEŽÁBEK, Josef
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