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Design of a Company Communication Plan
Zápařková, Iveta ; Urbanec, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor´s thesis discusses the proposal of communication plan of KM Beta company. The theoretical part explains the basic concepts related to marketing communication, in the second part, called the analytic part introduces KM Beta company and its activities in the field of communication with customers. In practical part suggests an optimal communication plan for the company's new business area- area of burnt bricks.
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The degree of influence of fitness skills on the game performance of football players aged 15-16.
Urbanec, Matyáš ; Kokštejn, Jakub (advisor) ; Musálek, Martin (referee)
Title: The degree of influence of fitness skills on the game performance of football players aged 15-16. Objectives: Determine the degree of influence of fitness indicators on the game performance of football players (categories U17 and U16). It has been evaluated based on a questionnaire for the coaches. At the same time, the aim is to find out possible differences in fitness indicators between the categories of players U17 and U16 and possible relationships between individual fitness indicators. Methods: The research group included elite players in the U16 (15.27 ± 0.27) and U17 (16 ± 0.38) categories from the FK Dukla Praha club (n = 40). A questionnaire survey and performance measurement using a test battery were chosen as the research methods. The set of tests for evaluating fitness performance included a sprint for 5 m, 10 m and 20 m, agility test 505L and 505P, K-test and test for measuring the strength of the ending with the dominant and non-dominant foot. The questionnaire survey for the head coaches of the categories included 17 closed questions, which were answered using a 7- point rating scale. Results: For performances in fitness tests, there was always a materially significant difference in at least one category between the best and worst rated members in the sprint at 5 meters (g =...
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The level of speed a agility in elite soccer players (U15-U17)
Urbanec, Matyáš ; Kokštejn, Jakub (advisor) ; Šťastný, Petr (referee)
Title: The level of speed and agility in elite football players (15-17 years). Aim: The main aim of this thesis is to find out the current level of performance in linear speed and agility in elite football players (15-17 years), given the age of the players. At the same time, the aim is to find out the relationship between performance in linear speed tests and agility. Methods: The main scientific method which had a theoretical-empirical character was the observing and testing method. The research team consisted of 30 players FK Motorlet Praha and 32 players Bohemians Prague 1905 categories U16 and U17. Basic descriptive statistics and correlation and regression analysis were used to evaluate the measured data. Results: Based on the test results, a match between the agility Illionois test and the linear sprinter on 10 m (r = 0,54), 20 m (r = 0,60) and 40 m (r = 0,52) was found. On the other hand, weak dependence on Illionois was proven in tests for linear sprinter measurements in 5 m (r = 0,43) and 20 m in flight when r = 0,31. When comparing the Bohemians Prague 1905 and FK Motorlet Prague for each category, the Bohemians Prague 1905 was better in the U17. In the U16 category, it was found that Motorlet Praha's players were better at agility Illionois, where the results were measured d = 0,54 and...
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Design of a Company Communication Plan
Zápařková, Iveta ; Urbanec, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor´s thesis discusses the proposal of communication plan of KM Beta company. The theoretical part explains the basic concepts related to marketing communication, in the second part, called the analytic part introduces KM Beta company and its activities in the field of communication with customers. In practical part suggests an optimal communication plan for the company's new business area- area of burnt bricks.
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Confronting models of twin peak quasi-periodic oscillations: Mass and spin estimates fixed by neutron star equation of state
Török, G. ; Goluchová, K. ; Urbanec, M. ; Šrámková, E. ; Adámek, K. ; Urbancová, G. ; Pecháček, Tomáš ; Bakala, P. ; Stuchlík, Z. ; Horák, Jiří ; Juryšek, J.
In the work authors compare simplified calculations that assume Kerr background geometry to the detailed calculations considering NS oblateness influence in Hartle-Thorne spacetimes.
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Quantitative analysis of demand forecasting
Urbanec, Matěj ; Jirsák, Petr (advisor) ; Kučera, Jan (referee)
This thesis deals with the prediction demand forecasting in a company, focusing especially on quantitative methods of prediction. The theoretical part presents the predictions of demand, its place and importance in a company. Secondly, it presents various methods of qualitative and quantitative demand forecasting and the methods for measuring prediction accuracy. The practical part applies several methods on a real data of the company. These are the methods of moving averages, exponential smoothing, Holt and Holt-Winters method and the simple linear regression. The accuracy of each method are compared with each other and most accurate method is then used to predict demand for the year 2015.
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Low cost travelling: comparison of hitchhiking and ridesharing
Urbanec, Matěj ; Mervart, Michal (advisor) ; Kalousek, Petr (referee)
There are many ways of travelling, but lots of them are, especially for students, too costly. This thesis focuses on low cost methods of road transportation, which are hitchhiking and ridesharing, which anyone can afford to travel by. The aim of this thesis is to compare these specific forms of transportation from different perspectives and try to determine the trends of their future development. In the theoretical part hitchhiking and ridesharing are discussed from a historical perspective and there are also described trips, for which these methods can be used. The practical part analyzes the servers that provide ridesharing and compares the two forms of transport from different points of view.
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