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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Purchasing decision-making process during a mobile phone buying
 Kubíková, Michaela ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The goal of my thesis was to characterize using of mobile phones and particular phases of purchasing decision-making process during a mobile phone buying in the czech market and pursuant to this define some marketing recommendations for producers of these devices. I have also verified or defeated hypotheses defined by me. I have used the information gained by secondary research and method of questioning and I have written the results down in the charts or graphs. Then I have summarized chosen findings and suggested recommendations.
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Financial analysis of the company Plzeňský Prazdroj, a.s. in term of realization of financial economic objectives
 Kubíková, Michaela ; Boukal, Petr (advisor) ; Kopalová, Helena (referee)
Finanční analýza podniku na základě rozboru účetních výkazů, posouzení finanční stability pomocí ukazatelů rentability, likvidity, zadluženosti, apod., aplikace bonitních modelů. V závěru porovnání s výsledky oboru a shrnutí výsledků z pohledu vlastníků podniku.
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See also: similar author names
1 KUBÍKOVÁ, Marcela
4 Kubíková, Marie
5 Kubíková, Markéta
7 Kubíková, Martina
4 Kubíková, Monika
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