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European Cultural Lobby. The Case of We Are More Campaign
Frajtová, Věra ; Tomalová, Eliška (advisor) ; Kasáková, Zuzana (referee)
Master thesis "European cultural lobby. Case of We Are More campaign" is analyzing the European lobbying in the cultural domain. As an area of European policies, culture has been established continuously since the 80's of the 20th century. The role that culture gained at the European Union (EU) level is specific by its double dimension. At the same time, culture is perceived as a source of common values and an area with high economic potential. This thesis examines whether the exclusive role of culture within the EU signifies specific features of lobbying in the cultural domain. Theoretical part of this work is using the concept of europeanization in order to explain how culture became an area of European public policy. The same part develops the theory of European lobbying to demonstrate division of the EU interest groups into public and private. Second part of this thesis presents the case study of the nowadays biggest European cultural lobby, Culture Action Europe, and We Are More campaign organized by this lobby in order to influence future European framework programmes for culture and audiovisual in 2014-2020 period. Features that decide whether an interest group is public or private, as defined by the theoretical part of this thesis, are studied on the case of Culture Action Europe. In order to...
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European Cultural Lobby. The Case of We Are More Campaign
Frajtová, Věra ; Tomalová, Eliška (advisor) ; Kasáková, Zuzana (referee)
Master thesis "European cultural lobby. Case of We Are More campaign" is analyzing the European lobbying in the cultural domain. As an area of European policies, culture has been established continuously since the 80's of the 20th century. The role that culture gained at the European Union (EU) level is specific by its double dimension. At the same time, culture is perceived as a source of common values and an area with high economic potential. This thesis examines whether the exclusive role of culture within the EU signifies specific features of lobbying in the cultural domain. Theoretical part of this work is using the concept of europeanization in order to explain how culture became an area of European public policy. The same part develops the theory of European lobbying to demonstrate division of the EU interest groups into public and private. Second part of this thesis presents the case study of the nowadays biggest European cultural lobby, Culture Action Europe, and We Are More campaign organized by this lobby in order to influence future European framework programmes for culture and audiovisual in 2014-2020 period. Features that decide whether an interest group is public or private, as defined by the theoretical part of this thesis, are studied on the case of Culture Action Europe. In order to...
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"Democratization of Culture": the Conception of André Malraux
Frajtová, Věra ; Perottino, Michel (advisor) ; Matějka, Ondřej (referee)
This Bachelor thesis aims to analyze the principle of democratization of culture in the conception of André Malraux, the first French Minister of culture, who held the office between 1959 and 1969. Democratization of culture has represented one of the main pillars of French cultural policy since its origins in 1959 when the first French Ministry of Culture was established. The first chapter explains under which circumstances this Ministry of Cultural Affairs was created. Also, it presents the state institutions that were affecting the cultural domain during this period. It shows how democratization of culture was set up as a priority of the newly established Ministry. The second chapter analyzes the official speeches by André Malraux and tries to define the main points of his conception. Next, the chapter shows how these crucial aspects were transformed into the political program of the Ministry of Cultural Affairs. The last chapter presents the project of maisons de la culture, new cultural centers symbolizing the whole Malraux's era. Realization of the project brought to light some difficulties that became the sources of criticisms of Malraux's policy. These criticisms shown in the last part of the work serve till today as an important reference for the development of French cultural policy.
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