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Business plan for the establishment of student agency.
Griger, Tomáš ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this thesis was to develop a business plan for the establishment of student agency. This plan will be used as an important document,which will be able to define all the important aspects of the creation of new business in advance and to asses the financial advantage of the project. The work is divided into two parts. Theoretical - methodological section describes the procedure for drafting and some important parts of the business plan. The practical part is to implement specific business plan. Emphasis is placed on the analysis - important sources of the marketing and financial plan. These plans are also key chapters of the business plan.
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Business plan
Šauerová, Petra ; Svobodová, Ivana (advisor) ; Pederzoliová, Eva (referee)
The aim of this thesis is to write a business plan of CRED0 Company Ltd. and assess its feasibility and return. The theoretical part describes key aspects relevant to the business and writing a business plan. The practical part includes PEST and SWOT analysis, goals analysis, analysis of market competition and risk management, marketing and financial plan.
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Porovnání podnikatelského prostředí v ČR a v Polsku
Laštovičková, Jana ; Svobodová, Ivana (advisor) ; Žebrák, Miroslav (referee)
Diplomová práce je věnována porovnání existujících právních forem v ČR a v Polsku,jednoduchosti, časové a finanční náročnosti založení společnosti s ručením omezeným v Polsku a ČR, daňovému zatížení právnické a fyzické osoby v ČR a v Polsku - možnosti zdanění a případná optimalizace, porovnání odvodů sociálního a zdravotního pojištění ze strany zaměstnavatelů v obou státech a PEST analýza podnikatelského prostředí Polska a ČR. .
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Business failure appraisal of beginning enterpriser
Formánková, Helena ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The goal of this thesis is defined factors that influenced procces of business, especially start-up phases. Activity of concrete enterpriser is on example of most frequent mistakes and deficiencies. At the same time there are specified facts, when an enterpriser underestimates incurred situations and ignores them. That can be cause of business activity abortion.
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Aplikace Balanced Scorecard jako nástroj řízení strategie společnosti Formy Tachov, s. r. o., divize Opravna
Hvizdoš, Pavel ; Neumaierová, Inka (advisor) ; Svobodová, Ivana (referee)
Práce se zabývá aplikací Balanced Scorecard (BSC) jako nástroje řízení strategie společnosti Formy Tachov, s.r.o., divize Opravna. Nejprve je provedena analýza úspěšnosti stávající strategie společnosti pomocí analýzy ekonomické výkonnosti společnosti jako celku i jejích divizí. Dále je provedena analýza tvorba hodnoty pro vlastníky společnosti pomocí nástroje INFA. Dále je v práci navržena nová strategie společnosti i jejích divizí. Strategie společnosti je říená pomocí systémového vyladění divizí se strategií společnosti na celoorganizační úrovni. Pro řízení strategií je navržen systém BSC cílů a indikátorů, dále jsou navrženy BSC stratgické mapy společnosti jako celku i jejích divizí.
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Importance and creation of strategy for SME
Linhartová, Michaela ; Svobodová, Ivana (advisor) ; Neumaierová, Inka (referee)
Although strategic management is one of the most important part of company management, SME management is not focused on it or only a little. If SMEs are interested to exist on market in a long term, they will have to soon or later start with making strategies and apply methods of strategic management. Target of my thesis was to make strategic analysis and create design of strategy's variant of small enterprise. The thesis highlights importance of strategy for SMEs and involves procedure of creating strategy which is applied in practice on the small enterprise.
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Business plan
Boháčová, Michaela ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The goal of the work is to define all the essentials of business plan and the real business plan of Auviex, s.r.o. The work is devided into two parts. First theoretical part describes main characteristics and layout of business plan. In practical part there is written out concrete business plan focused on main project of the company - International Music Festival Český Krumlov. This business plan can serve as a document for seeking new financial partners. It includes description of all activities, scheme, market analysis, competitive advantage, marketing plan, financial plan, potencial risks and possible solutions to avoid them.
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Financial Plan for the Farm
Berková, Eva ; Svobodová, Ivana (advisor) ; Míka, Jan (referee)
The study presents a business plan for agriculture company Výkrm Tagrea s.r.o. The plan should ideally confirm that the company's prospectus is viable and should also assist a potential strategic partner in assessing the company. The study consists of two parts. The theoretical section is divided into several chapters, which describe the structure of the prospectus, its users and the reasons for its creation. The practical section focuses on the prospectus in a company that was set up in order to enter the business of building poultry farms. It also analyzes the background of the investment, the current situation in the field and the various processes in the company. The conclusion presents evaluation of the prospectus' effectiveness, including potential risks and proposals aimed at minimizing such risks.
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Corporate identity in SME
Stejskalová, Šárka ; Svobodová, Ivana (advisor) ; Reinbergr, Tomáš (referee)
The objective of this thesis is to create a corporate identity (CI) in a partical company (SME) called "VŠ LIGA, o.s.". Theoretic part is dedicated to explanation of the CI conception, of its basic parts (corporate culture, communications and design) and its importance. Practical part analizes current situation of CI in the company. Based on this analysis there were identified issues to be solved. The thesis proposes the steps to solve these issues.
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