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Proposal of Communication Mix
Zavadilová, Hana ; Mazáčová, Jana (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mgr. Ivo Zavadil, who operates in the sale of sports equipment. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be in the company applied
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Proposal of Marketing Mix
Zavadilová, Hana ; Zavadil, Ivo (referee) ; Novák, Petr (advisor)
The Bachelor thesis focuses on improvement of the marketing mix in he selected company. A questionnaire concentrates on customers satisfaction with total supply of goods and services. On the basis of gained information from the questionnaire is proposal of new marketing mix.
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External Financing of the Construction of a Manufacturing Hall
Vágner, David ; Zavadilová, Hana (referee) ; Ptáček, Roman (advisor)
The diploma thesis deals with the problems of external financing company LAZAM CZ s. r. o. The first, theoretical, part contains general discussion about the possibilities of external financing of the company, mainly through credit drawing one of the banks operating in the Czech Republic. The method is literature review. Second, analytic, part then solves selection of company and it’s product, which is suitable for company LAZAM CZ s. r. o. It is used several methods of evaluating the situation of the company and it’s surroundings. The analysis and used methods are aimed to fulfill the main goal set thesis.
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Deterination of Selected Active Substance in the Preparation VI.
Zavadilová, Hana ; Kastner, Petr (advisor) ; Mokrý, Milan (referee)
1 ABSTRACT Determination of Selected Active Substance in the Preparation VI. Thesis Hana Zavadilová Charles University in Prague, Faculty of Pharmacy in Hradec Králové, Department of Pharmaceutical Chemistry and Drug Control Suitable UPLC methods for the determination of cinchocainum-hydrochloridum and for the determination purity of dexamethasonum were searched. The chromatographic column Kinetex™ C18 (150 x 2,1 mm, 1,7 µm) was chosen. A suitable mobile phase for the determination of cinchocainum-hydrochloridum was a mixture of acetonitrile:solution of triethylamine in concentration 30 mmol/l (1,05 ml triethylamine in 250 ml of water), 75:25. pH of the mobile phase was adjusted to 7,0 by orthophosphoric acid. Flow rate was 0,2 ml/min. UV detector scanned at 325 nm. The column temperature was maintained at 30 řC. Linearity, repeatability and accuracy were tested under these conditions. Method for determination purity of dexamethasonum was running under conditions of gradient elution. Composition of mobile phase: Mobile phase A was acetonitrile:water, 30:70. Mobile phase B mixture of acetonitrile:solution of triethylamine in concentration 30 mmol/l (1,05 ml triethylamine in 250 ml of water), 75:25. pH of the mobile phase was adjusted to 7,0 by orthophosphoric acid. Flow rate 0,2 ml/min. Detection UV at 238...
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Proposal of Marketing Mix
Zavadilová, Hana ; Zavadil, Ivo (referee) ; Novák, Petr (advisor)
The Bachelor thesis focuses on improvement of the marketing mix in he selected company. A questionnaire concentrates on customers satisfaction with total supply of goods and services. On the basis of gained information from the questionnaire is proposal of new marketing mix.
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External Financing of the Construction of a Manufacturing Hall
Vágner, David ; Zavadilová, Hana (referee) ; Ptáček, Roman (advisor)
The diploma thesis deals with the problems of external financing company LAZAM CZ s. r. o. The first, theoretical, part contains general discussion about the possibilities of external financing of the company, mainly through credit drawing one of the banks operating in the Czech Republic. The method is literature review. Second, analytic, part then solves selection of company and it’s product, which is suitable for company LAZAM CZ s. r. o. It is used several methods of evaluating the situation of the company and it’s surroundings. The analysis and used methods are aimed to fulfill the main goal set thesis.
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Proposal of Communication Mix
Zavadilová, Hana ; Mazáčová, Jana (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mgr. Ivo Zavadil, who operates in the sale of sports equipment. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be in the company applied
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Strategic analysis of Helmahof restaurant
Zavadilová, Hana ; Machek, Ondřej (advisor) ; Kubíček, Aleš (referee)
This bachelor thesis is a strategic analysis of Helmahof restaurant. The aim is to assess current situation of the business and its external environment and suggest a possibility of a future growth. The thesis is divided into two parts, theoretical and applied. In theoretical part I discuss methods and concepts that are subsequently applied in the second part. Main concepts are strategy, analysis of external and internal environment, synthesis and specifications of family-owned businesses. The second part is an application of the theory on the data available. It consists of PEST method, Porter´s analysis, financial and SWOT analyses. Subsequently, I mention my future recommendations and finally, I present my findings.
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