Original title: Challenges of Branding and Marketing of a New Center of Excellence
Authors: Dokoupilová, Lucie
Document type: Master’s theses
Year: 2011
Language: eng
Keywords: brand; branding; Centers of Excellence

Institution: Mendel University in Brno (web)
Document availability information: Access to this document is restricted; please see the detailed information in the Mendel University digital repository.
Original record: http://is.mendelu.cz/zp/index.pl?podrobnosti=42682

Permalink: http://www.nusl.cz/ntk/nusl-91307


The record appears in these collections:
Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Master’s theses