Original title: Moderní metody marketingu
Translated title: Modern Methods in Marketing
Authors: Harudová, Kateřina ; Hesková, Marie (advisor)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Diplomová práce se zameřuje na vytvoření komplexního marketingového programu šitého na míru rodinnému pekařství, s využitím vybraných trendů marketingu dnešní doby. The aim of the Diploma thesis is to create a measure-made and complex marketing plan for a family bakery, with the application of chosen modern methods in marketing.
Keywords: Buzz marketing; Cause Related marketing; Guerilla marketing; Internet marketing; modern methods in marketing; Viral marketing; Word-of-Mouth marketing; Buzz marketing; Cause Related marketing; Guerilla marketing; Internetový marketing; moderní marketingové trendy; Virální marketing; Word-of-Mouth marketing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/24628

Permalink: http://www.nusl.cz/ntk/nusl-76968


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses