Marketing survey of public opinion on the use of countryside in the South Bohemian region

Divoký, Jan

This thesis deals with a marketing thesis in South Bohemian Region. The goal is to find out on a representative sample public view on land use. The questionnaire has many questions from a field like: green areas, sustainable energy, forestry, hunting, fishing or protected areas and national parks. Each field has couple of questions on opinion of the respondent. The theoretical part contains basic information on every field mentioned in the questionnaire. It also includes current information on South Bohemian Region and the situation with these fields on it land. The practical part shows all the valid respondents which took part in the questionnaire. The results which were obtained thanks to them are presented in a number of figures and tables which show the current trend among them. It is followed by various correlations and ends with a comparison of other works done on diverse regions.

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