Original title: Marketing Strategic Plan for Europa Capital's New Project: 'Dome Prag' in Czech Republic
Translated title: Marketing Strategic Plan for Europa Capital's New Project: "Dome Prag" in Czech Republic
Authors: Rozmanová, Ella ; Lhotáková, Markéta (advisor) ; Orsag, Ivan (referee)
Document type: Master’s theses
Year: 2017
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: David Aaker; Dome Prag; Prague; Real estate; Strategic analysis proposal; David Aaker; Dome Prag; Nemovitost; Návrh strategické analýzy; Praha

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69437

Permalink: http://www.nusl.cz/ntk/nusl-361224


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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