Original title: Sales promotion strategies in Procter&Gamble
Translated title: Strategie podpory prodeje v Procter & Gamble
Authors: Šebesta, Miroslav ; Stříteský, Václav (advisor) ; Jech, Martin (referee)
Document type: Master’s theses
Year: 2017
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: hedonic; Procter & Gamble; Sales promotion management; Sales promotions; utilitarian; hedonické; management podpory prodeje; podpora prodeje; Procter & Gamble; utilitatistické

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69841

Permalink: http://www.nusl.cz/ntk/nusl-359294


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2020-03-26


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