Original title:
Business plan for opening a «Dunkin Donuts» franchise restaurant in Prague
Translated title:
Business plan for opening a «Dunkin' Donuts» franchise restaurant in Prague
Authors:
Kubyshkin, Aliaksandr ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee) Document type: Bachelor's theses
Year:
2017
Language:
eng Publisher:
Vysoká škola ekonomická v Praze Abstract:
The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic. The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use. In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives.
Keywords:
business plan; Dunkin Donuts; Entrepreneurship; financial plan; marketing plan; restaurant; business plan; Dunkin Donuts; Entrepreneurship; financial plan; marketing plan; restaurant
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/70345