Original title: Intertextovost v reklamě
Translated title: Intertextuality in Advertising
Authors: Žbirková, Nikola ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: Advertising; Allusion; Corpus; Intertextuality; Paraphrase; Parody; Quotation; Transtextuality; aluze; citát; intertextovost; intertextualita; korpus; mezitextové navazování; parafráze; parodie; reklama; transtextovost

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/70674

Permalink: http://www.nusl.cz/ntk/nusl-339799


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-19, last modified 2017-06-27


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