Original title: Vydavatelství Axel Springer a jeho transformace v digitální dům
Translated title: The publishing house Axel Springer and its transformation into a digital house
Authors: Báčová, Tereza ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Abstract: [cze] [eng]

Keywords: Axel Springer; business strategy; digitalization; media business; publishing house; transformation; Axel Springer; digitalizace; mediální podnikání; obchodní strategie; transformace; vydavatelství

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/63494

Permalink: http://www.nusl.cz/ntk/nusl-332642


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2017-06-27


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