Original title: Marketingové plánování ve stavebním podniku
Translated title: Marketing planning in construction company
Authors: Kundelius, Ondřej ; Talač, Ing Michal (referee) ; Dohnal, Radek (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: Construction company; Marketing plan; Porter’s Five Forces analysis.; Situation analysis; SLEPTE analysis; SWOT analysis; Marketingový plán; Porterova analýza.; situační analýza; SLEPTE analýza; stavební podnik; stavební společnost; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/64330

Permalink: http://www.nusl.cz/ntk/nusl-265374


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2017-04-20, last modified 2020-04-09


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