Original title: Drivers of Corporate Social Responsibility (CSR) in Family Businesses
Translated title: Drivers of Corporate Social Responsibility (CSR) in Family Businesses
Authors: Mengel, Niklas ; Tyll, Ladislav (advisor) ; Hnilica, Jiří (referee)
Document type: Master’s theses
Year: 2016
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: This thesis analyzed the Drivers and Implementation Approaches of Corporate Social Responsibility (CSR) in Family Businesses. Qualitative Analysis based on Semi-Structured Interviews was conducted in the region of Southern Lower Saxony and later on quantified through category-based Content Analysis. The results suggest that Drivers of CSR can be divided into value-based and strategic, and Implementation Approaches into informal and formal. Family Businesses are more likely to be driven by values and implement an informal approach. Further, a model to define CSR, called Four-Peak Pyramid of Corporate Social Responsibility, was developed. It consists of two fundamental stones of CSR, Compliance and Profitability, and four peaks called Marketplace, Workplace, Community and Environment.
Keywords: Corporate Social Responsibility (CSR); Drivers; Family Businesses; Sustainability; Corporate Social Responsibility (CSR); Drivers; Family Businesses; Sustainability

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52529

Permalink: http://www.nusl.cz/ntk/nusl-264545


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses