Original title: Využití marketingových analýz při posouzení proveditelnosti stavebního projektu
Translated title: Using marketing analysis to assess the feasibility of building project
Authors: Skřepková, Magda ; MBA, Ludmila Filová, (referee) ; Dohnal, Radek (advisor)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: Construction market; market segmentation; marketing; marketing analysis; marketing environment; SLEPT; SWOT; marketing; marketingové analýzy; marketingové prostředí; segmentace trhu; SLEPT; Stavební trh; SWOT

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/35401

Permalink: http://www.nusl.cz/ntk/nusl-208321


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-03, last modified 2019-08-26


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