Original title: Marketingová komunikace v soudobé praxi tuzemských muzeí umění.
Translated title: Marketing Communications in Today´s Practice of Art Museums in the Czech Republic
Authors: Drozdová, Alexandra ; Janištinová, Anna (advisor) ; Černá, Jitka (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Art Marketing; Czech Republic; Marketing Communications; Museum of Art; Regional Gallery; art marketing; krajská galerie; Marketingová komunikace; muzeum umění; Česká republika

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/51155

Permalink: http://www.nusl.cz/ntk/nusl-205698


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-02, last modified 2017-06-30


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