Original title: Branding a jeho význam pro primární a sekundární trh s uměním v České republice.
Translated title: Branding and its importance to primary and secondary art market in the Czech Republic
Authors: Ludvíková, Daniela ; Janištinová, Anna (advisor) ; Dianová, Markéta (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Art Industry; Art Market; Brand; Branding; Contemporary Artist; Price; Value; Brand; Cena; Hodnota; Současný umělec; Trh s uměním; Tvorba značky; Značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/51112

Permalink: http://www.nusl.cz/ntk/nusl-205651


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-02, last modified 2017-06-30


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