Original title: Strategic Analysis of the Air Astana Company
Translated title: Strategic Analysis of the Air Astana
Authors: Mansurova, Benazir ; Kubíček, Aleš (advisor) ; Machek, Ondřej (referee)
Document type: Bachelor's theses
Year: 2015
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and practical parts. In the theoretical part was described the theory of strategic management, strategy and different types of strategic analysis. Whereas the practical part is focused on the application of various types of strategic analysis for the Air Astana Company. In the conclusion were summarized all results of the strategic analysis of the Air Astana Company and provided strategical recommendations.
Keywords: PESTEL; Porter's 5 Forces Analysis; Strategic Analysis; Strategic Management; SWOT; PESTEL; Porter's 5 Forces Analysis; Strategic Analysis; Strategic Management; SWOT

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/50850

Permalink: http://www.nusl.cz/ntk/nusl-205463


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses