Original title: Marketingová strategie společnosti The Emblem Hotel
Translated title: Marketing strategy of The Emblem Hotel
Authors: Dolníková, Žofia ; Cimler, Petr (advisor) ; Janeček, Petr (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: marketing; marketing mix; marketing strategy; services; SWOT analysis; tourism; cestovní ruch; marketing; marketingová strategie; marketingový mix; služby; SWOT analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/48536

Permalink: http://www.nusl.cz/ntk/nusl-202263


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-01-27, last modified 2017-06-30


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