Original title: Imidž značky Kérastase Paris
Translated title: Image of the brand Kérastase Paris
Authors: Bláhová, Petra ; Koudelka, Jan (advisor) ; Novotná, Barbora (referee)
Document type: Master’s theses
Year: 2014
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: brand; brand value; building of brand; hair care; identity; image; Kérastase Paris; L´Oréal; marketing communication; markting mix; positioning; word of mouth; budování značky; hodnota značky; identita; image; Kérastase Paris; L´Oréal; marketingová komunikace; marketingový mix; positioning; vlasová péče; word of mouth; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/43985

Permalink: http://www.nusl.cz/ntk/nusl-192371


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2017-06-30


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