Original title: On-line marketing - princip aukce mění svět reklamy.
Translated title: On-line marketing - Principle of an auction changes the world of advertising
Authors: Jankovič, Zdeněk ; Postler, Milan (advisor) ; Plůdek, Lukáš (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Commercial communications; Communication mix; Forms of online advertisement; Google; Internet; PPC systems; Search engines; formy on-line komunikace; Google; internet; internetové vyhledávače; komerční komunikace; komunikační mix; PPC systémy

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/21015

Permalink: http://www.nusl.cz/ntk/nusl-16985


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2017-06-29


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