Original title: Image značky L´Oréal Professionnel v segmentu B2B
Translated title: Image of brand L´Oréal Professionnel in B2B segment
Authors: Novotná, Barbora ; Průša, Přemysl (advisor) ; Kolomijcová, Bianka (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand; brand identity; brand image; marketing mix; marketing strategy; identita značky; image značky; marketingová strategie; marketingový mix; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/39211

Permalink: http://www.nusl.cz/ntk/nusl-165937


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2013-11-26, last modified 2017-06-30


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