Original title: MARKET FOR ATTENTION: CONSEQUENCES OF INFORMATIONAL GAPS ON PERFORMANCE OF MASS MEDIA
Authors: Palguta, Ján ; Tegze, Miron (advisor) ; Kollar, Miroslav (referee)
Document type: Bachelor's theses
Year: 2008
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: In my dissertation I examine the mutual relationship between a company in mass media market and its customers, where the company enjoys an informational advantage over its customers about the quality of the provided information goods. The mass media companies compete for customers? attention, i.e. for the total number of watchers, readers, subscribers, etc., because that determines their profits. The document analyses the market mechanisms under information asymmetry and adds to the standard analysis of supply and demand the notion on the quality of the exchanged service. The principal aim of this work is to economically explain the contemporary trends of scandal-mongering, sensationalism, unprofessional and unethical practices in the mass media market and by the reputation theory describe the behaviour of companies trying to protect their goodwill. The work comments on the welfare implications of the existing market structure and it suggests procedures available for overcoming of the information asymmetry.

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/6861

Permalink: http://www.nusl.cz/ntk/nusl-161842


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses