Original title: Komunikační strategie při zavedení nového produktu - illy - společnosti Coca Cola na český trh
Translated title: Communication strategy while launching new product illy by The Coca-Coĺa Company
Authors: Doškářová, Pavlína ; Halík, Jaroslav (advisor) ; Smažilová, Petra (referee)
Document type: Bachelors thesis
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Coca-Cola; illy; strategy; Coca-Cola; illy; strategie

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/15361

Permalink: http://www.nusl.cz/ntk/nusl-11331


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
University works (ETDs) > Bachelors thesis
 Record created 2011-07-01, last modified 2016-01-28


No fulltext
  • Export as MARCXML, DC, NUŠL, RIS
  • Share