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Popularity of floorball among elementary pupils and high school students in Czech Republic
Čílová, Tereza ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Popularity of floorball among elementary pupils and high school students in Czech Republic. Objectives: The main aim of this thesis is determite popularity of floorball among elementary pupils and high school students. Secondary aims include an overview awareness of public about floorball and transcribe evolution of this sport in Czech republic. Methods: It was use the method of quantitative marketing research. The electronic polling was used for acquaring primary data. The work also includes an analysis of secondary data using linear regression. Results: It was found through research current situation floorball at Czech school children. Data are for better orientation in tables and graphs and then data are commented. Overall we can say that floorball is popular among students and floorball is included into the lessons of physical education. A large number of young athletes involved in school competitions of they are registrad player of floorball. The bigges impact comes from the elementary schoool. Keywords: floorball, students, popularity of sport
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Research of football popularity in the Czech Republic
Hrabětová, Michaela ; Čáslavová, Eva (advisor) ; Veselý, Kamil (referee)
Title: Research of football popularity in the Czech republic Objectives: The aim is to determine the public attitude to football, and public opinion on the football competitions. I own contribution will be recommendations for the Football Asocciation of the Czech republic, clubs and media, that could help increase interest in football. Methods: For questioning the Czech public a method of the German marketing agency UFA Sports Hamburg was used and adjusted for Czech conditions. A method of electronic questioning was used in order to obtain the data from respondents. By evaluating the research results the methods data analysis and measuring of dependence were used. Results: Upon the research a relationship between the public and the Czech and world football was discovered as well as the public opinions relativ to football competitions. On the base of the obtained information, some recommendation or problematic questions werw specifik, that the Football associations of the Czech republic, clubs and media should have been focused on in an effort to increase the popularity of football. Keywords: marketing research, popularity of sport, football
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2018 Men's World Floorball Championships and its influence on popularity of Floorball in the Czech Republic
Bílek, Filip ; Koudelková, Petra (advisor) ; Halada, Jan (referee)
The purpose of this work is to describe event marketing as a part of the communication mix, to demonstrate its potential and conduct a research to find out if the event 2018 Men's World Floorball Championship helped to boost popularity of floorball in the Czech Republic. Secondary research will answer the question whether hosting the 2018 Men's World Floorball Championship increased the viewership of Czech Tipsport Superleague. The work will present the essence of event marketing, floorball and its history and data from the organization of the 2018 Men's World Floorball Championship. In the practical part, this bachelor thesis will focus on the measurability of popularity and viewership of floorball in connection with 2018 Men's World Floorball Championship. Using a quantitative survey on the impact of the 2018 World Floorball Championship on the popularity of floorball in the Czech Republic, descriptive statistics from the SportCal study - GSI Event Study - IFF Men's World Floorball Championships 2018 and a comparison of TV-viewership of men's top domestic floorball competition 2018/2019 thesis finds out the effectiveness of organizing large international sports events on the domestic popularity of the sport. The main benefit of this work is the result of research that will help answer the...
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Popularity of floorball among elementary pupils and high school students in Czech Republic
Čílová, Tereza ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Popularity of floorball among elementary pupils and high school students in Czech Republic. Objectives: The main aim of this thesis is determite popularity of floorball among elementary pupils and high school students. Secondary aims include an overview awareness of public about floorball and transcribe evolution of this sport in Czech republic. Methods: It was use the method of quantitative marketing research. The electronic polling was used for acquaring primary data. The work also includes an analysis of secondary data using linear regression. Results: It was found through research current situation floorball at Czech school children. Data are for better orientation in tables and graphs and then data are commented. Overall we can say that floorball is popular among students and floorball is included into the lessons of physical education. A large number of young athletes involved in school competitions of they are registrad player of floorball. The bigges impact comes from the elementary schoool. Keywords: floorball, students, popularity of sport
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Research of football popularity in the Czech Republic
Hrabětová, Michaela ; Čáslavová, Eva (advisor) ; Veselý, Kamil (referee)
Title: Research of football popularity in the Czech republic Objectives: The aim is to determine the public attitude to football, and public opinion on the football competitions. I own contribution will be recommendations for the Football Asocciation of the Czech republic, clubs and media, that could help increase interest in football. Methods: For questioning the Czech public a method of the German marketing agency UFA Sports Hamburg was used and adjusted for Czech conditions. A method of electronic questioning was used in order to obtain the data from respondents. By evaluating the research results the methods data analysis and measuring of dependence were used. Results: Upon the research a relationship between the public and the Czech and world football was discovered as well as the public opinions relativ to football competitions. On the base of the obtained information, some recommendation or problematic questions werw specifik, that the Football associations of the Czech republic, clubs and media should have been focused on in an effort to increase the popularity of football. Keywords: marketing research, popularity of sport, football
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