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Risk and Sustainability Assessment in the Textile Industry
Popek, Marcel ; Hrabová, Kristýna (referee) ; Balgová, Zuzana (advisor)
This thesis examines the impact and risks of ecolabelling on consumer preferences through a combination of questionnaire survey and eye tracking. The questionnaire survey provided quantitative data on consumers' attitudes and behaviours in shopping process, while eyetracking captured precise visual browsing behaviour of participants on selected products. Analysis of the combined data from both methods provides a deeper understanding of how consumers interpret ecolabelling and how it influences their purchasing decisions. The thesis concludes with suggestions for implementing the new technology as well as suggestions for educational materials to improve the current situation.
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Business Environmental Management
Horčičková, Nikola ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
The diploma thesis is focused on business environmental management, describing usage of environmental tools in organization. The analytical part is linked with theoretical one. The organization is judged as an individual, according to its environmental impacts. The conclusion of the diploma thesis is to evaluate environmental policy of the organization and proposal of solutions to improve its environmental status.
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Czech consumer sentiment towards organic labels
PROKEŠOVÁ, Kristýna
Sustainability of natural resources and environment is a huge problem worldwide. Many people focus on environmentally friendly behaviour also in the Czech Republic. Many green products are produced in the country. There is system of ecolabelling, which identifies environment-friendly products and services. The main aim of this bachelor thesis is to find out how consumers perceive ecolabels and environment-friendly products. The other objective is to find out how consumers buy and whether sustainable consumption is important for them. In this thesis is used marketing research including questionnaire for achieving this goal. The process of marketing research involves gathering information about buyers, target audience and consumers. Learning about consumer behaviour allows answering many questions or formulate appropriate recommendations or strategies. This thesis will result in suggestions related to ecolabelling.
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Business Environmental Management
Horčičková, Nikola ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
The diploma thesis is focused on business environmental management, describing usage of environmental tools in organization. The analytical part is linked with theoretical one. The organization is judged as an individual, according to its environmental impacts. The conclusion of the diploma thesis is to evaluate environmental policy of the organization and proposal of solutions to improve its environmental status.
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