National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Use of Promotion as a Tool of Marketing Mix in the Selected Organization of Education Systém
The diploma thesis deals with the promotional activities of a selected subject of the educational system. The Secondary Polytechnic School in České Budějovice has been selected for this purpose. The aim of the diploma thesis is to reveal and evaluate the use and importance of promotion as a tool of marketing mix for a selected subject of the educational system. Based on the information obtained to propose a more appropriate use of promotion tools and determine measures leading to further development of the promotion of the selected organization. The first part of this work, literary research, includes mainly the promotional mix problematics. The practical part includes several parts. At the beginning of the practical part, the current promotional mix of the organization is presented. The following are the results of a supplementary questionnaire survey and evaluation of hypotheses using statistical evaluation of data. An important part of the work are recommendations designed to optimize promotion and promotional activities.
Satisfaction of the customers with the quality of the sports indoor footwear
Jonášová, Lenka ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This diploma thesis deals with the satisfaction of the female-customers with their volleyball footwear. It consists of theoretical and practical part. The theoretical part contains the general overview of the subject matter, its core parts are composed by quality and the description of the technologies of the three main manufacturers (Adidas, Asics, Mizuno) applied on the volleyball footwear. The practical part focuses on the questionnaire aimed at the satisfaction of the female-customers, whose results were consequently analysed.
Provision of PVC windows quality
Kvasnovská, Petra ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This work deal provision of PVC windows quality. It include legislative provision and consumers requirements. Asking consumers about satisfation with PVC windows serves for check on quality.

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