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	Consumer behavior on the electronics market SEDLÁKOVÁ, Žaneta The aim of this thesis was to do consumer behaviour research on the electronics market. This thesis is specialized on the mobile phone market. According to the results of consumer research were proposed the recommendations for improving the current situation. These were made by O2 Czech Republic. Detailed record
	Consumers behaviour analysis within the infants good market Šulcová, Olga ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee) The aim of the thesis is to find an appropriate analytic tool by which the infants good market can be first described and then surveyed. The research is focused on the questions -- what are the places with the major consumers frequency, whether the discounts are popular with the consumers or not, how frequently is the internet used in the connection with searching for and buying infants goods, what has the strongest influence on consumers decision-making processes. The results of the research confirm that there is almost no influence on consumers decision-making process caused by demografical characteristics but by consumers individual preferences. Detailed record
	Consumer behaviour research - outdoor gear Mácha, Karel ; Vávra, Oldřich (advisor) ; Bursíková, Marcela (referee) Výzkum spotřebního chování na trhu sportovního zboží - outdoor, teoretická část plus praktická část, popisující celý výzkum včetně stanovení hypotéz. Detailed record

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