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Proposals for improvement of services in the hotel Prometheus
Petříková, Martina ; Bažant, Milan (referee) ; Mikulec, Luděk (advisor)
The diploma thesis is focused on the quality of provided services of Prometheus Hotel in Brno. This hotel has already provided services of high quality to its customers but it has faced low summer occupancy and a high staff turnover problem. This diploma thesis is based on concrete and real economic, technical and operational data of Prometheus Hotel. The design part presents possible measures that eliminate low occupancy during the summer months as well as high turnover of employees. Other design parts contribute to the overall prosperity of Prometheus Hotel. The implementation of the proposed measures requires a considerable amount of costs, but they should lead to an increase in the services provided throughout the hotel.
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Proposal of Marketing Activities for a Non-Profit Organization
Veselá, Lucie ; Holla, Martin (referee) ; Mráček, Pavel (advisor)
This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration.
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Proposals for improvement of services in the hotel Prometheus
Petříková, Martina ; Bažant, Milan (referee) ; Mikulec, Luděk (advisor)
The diploma thesis is focused on the quality of provided services of Prometheus Hotel in Brno. This hotel has already provided services of high quality to its customers but it has faced low summer occupancy and a high staff turnover problem. This diploma thesis is based on concrete and real economic, technical and operational data of Prometheus Hotel. The design part presents possible measures that eliminate low occupancy during the summer months as well as high turnover of employees. Other design parts contribute to the overall prosperity of Prometheus Hotel. The implementation of the proposed measures requires a considerable amount of costs, but they should lead to an increase in the services provided throughout the hotel.
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|
|
Proposal of Marketing Activities for a Non-Profit Organization
Veselá, Lucie ; Holla, Martin (referee) ; Mráček, Pavel (advisor)
This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration.
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