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Remembering together: Russian memory diplomacy as a soft power tool towards France
Bobbi, Emylie Aurore ; Kolenovská, Daniela (advisor) ; Matějka, Ondřej (referee)
Incorported in Russia's public diplomacy arsenal towards France is memory diplomacy, according to which Russian authorities seek to integrate their own historical narratives with those of France and to export commemorative practices there. This often overlooked diplomacy type is one of the most covert soft power tools. This thesis examines how has Russia utilized memory diplomacy as a soft power towards France from 2000 to 2019. It argues that Russia has deliberately omited to promote its past role, whether direct or indirect, when local interpretations of a shared event in France are too fragmented. In more consensual conditions and particularly regarding the Second World War, Russia's memory diplomacy has been versatile in its methods, using both traditional and new public diplomacy tools. With soft power as a goal, the Russian authorities have targeted the diverse Russian diaspora communities in France and French politicians through this memory policy to have them relay the Kremlin's political position.
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Digital diplomacy and corporate identity of state administration of the Czech Republic
Gonšenicová, Jana ; Mikeš, Jiří (advisor) ; Peterková, Jana (referee)
This diploma thesis focuses on a very modern part of public diplomacy and state communication concerning digital technologies and online information transmission using Internet tools. Digital media is currently the most effective way for all countries to reach out to the general public and build their positive image. It is therefore necessary to underline the national identity as such, because it is key to effective foreign policy and the achievement of its goals. This is inevitably linked to the corporate identity, which is one of the most important tools for this purpose. The practical part is devoted to issues of corporate identity of the state administration and the Czech Republic abroad. The aim of this diploma thesis is to analyze individual visual styles and websites of ministries to point out that Czech digital diplomacy is characterized by a low level of strategic approach and coordination. Furthermore, there are additional recommendations for changes and proposals of own logotypes for ministerial departments and the official and the tourist logo of the Czech Republic.
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Digital diplomacy - comparison of the USA and Russia
Seková, Jana ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
International relations are being influenced by progress in science and technology since its beginning. The newest mass medium, the Internet, has also significant impact on the form and development of diplomacy and international relations. These changes are most apparent on the form of public diplomacy and lead up to the creation of its new form digital diplomacy. Digital diplomacy is a topical issue in the theory of international relations, therefore there is no uniform definition of this new term. One of the goals of this thesis is to explain what digital diplomacy andto specify its characteristic features. The practical part of this thesis deals with digital diplomacy of the United States of America in comparison with digital diplomacy of the Russian Federation. The main goal of this thesis is to assess whether there exists a russian digital diplomacy and to specify its main characteristic features in comparison with digital diplomacy of the United States.
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Digital Diplomacy of the United States in the Muslim World
Jarčušková, Lucia ; Peterková, Jana (advisor) ; Druláková, Radka (referee)
The master thesis deals with a new phenomenon in the world of diplomacy: digital diplomacy. The main objective of this work is to determine whether the digital diplomacy is able to improve the relationship between the American and Islamic civilization. To fulfill this goal, the case study of Digital Outreach Team, of a team of specialists who search the internet and communicate with Muslims with negative attitude towards US, was used. The work is divided into three chapters. The first chapter provides a theoretical introduction to digital diplomacy. The second chapter is devoted to the use of digital diplomacy in the Unied States: a world leader in information and communication technologies, with an emphasis on digitization of activities of the Ministry of Foreign Affairs. In the third chapter we find the analysis of the digital activities of the team and assessment of the digital diplomacy on Arab soil.
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